In recent years, the rapid rise of new and cutting-edge brands, the dazzling new stars, and the competition of capital, this scene seems familiar. The demographic dividend is over, the Internet has become the infrastructure of society, and the return of new consumption has become a new battlefield. The past few years have been the best era for consumer brands to start businesses. do it again". I have been engaged in Internet, marketing, and e-commerce for more than 15 years. In the past 3 years, I have invested in a lot of Douyin cases, far more than 100 Douyin cases, serving various consumer brands such as international, local, and cutting-edge brands.
The content of the service includes: KOL, KOC, Dou+, talent bidding, information flow, UD, Co-Ads, Qianchuan, etc. Douyin closed-loop or full-link delivery. I have pitched a lot of popular models, and I have witnessed the process of many Fax List brands from start-up to peak, and I have also seen many brands fall quickly after they became popular overnight. I have communicated and discussed with many brand founders, and I have been thinking about the underlying logic of consumer brand growth. It takes a lot of courage to write this article, and I would like to thank many friends for their encouragement.
The six underlying logics of consumer brand growth are some of my thoughts and summaries over the past few years, and I hope to inspire you. The tragic level of the competitive environment is obviously a red ocean, or when an oligarchic pattern has emerged, please enter the game with caution. Of course, we should Fax List also pay attention to who the potential players are. It may be a new star who is very inconspicuous now, or it may be a layman who is logically suitable for cross-border robbery. Often an industry is subverted, and many are "barbarians" outside the door. .