The countdown to the holidays is now well underway. As such, our November roundup remains largely focused on Christmas and Black Friday campaigns as retailers battle it out for a cut of what is set to be a record festive consumer spending spree.

Additionally, there have been a number of charity activations from the likes of Movember, Women’s Aid and WaterAid, bringing their causes into the spotlight ahead of the season of giving.

For a deeper dive into social media platform innovation, head over to The Social Quarterly Report or the Social Media Platform Trends report.

Let’s get started.

Twitter: Twitter Blue

In an attempt to push its new Blue Photo Editing Services subscription to eligible users in the US, Canada, Australia and New Zealand, Twitter has launched a social-first activation outlining its key features.

For a few dollars per month, Twitter Blue allows account holders to view articles ad free, organise Bookmarked tweets into folders and undo tweets, among other additional tools.

The hero ad, as shared on social media, mirrors an eighties workout video and features four prominent comedic tweeters: Dana Donnelly, Meg Stalter, Boman and Prance. Together, they flex their fingers in preparation for a Twitter experience that’s “faster, stronger, harder and smarter”, while demonstrating the benefits of the subscription service.

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue.

It’s time to flex those Twitter fingers and take it to the next level ????

Twitter Blue is now available for subscription in the US, New Zealand, Canada, and Australia on iOS, Android, and web pic.twitter.com/if3wXfoGpB

— Twitter Blue (@TwitterBlue) November 9, 2021

Philips x Movember: Right Under Your Nose

Electronics company Philips has partnered with Movember to support its mission to improve men’s health, whether that be mental health and suicide prevention or awareness of common cancers.

In a social-first campaign, aptly named ‘Right Under Your Nose’, a series of very short, tongue-in-cheek spots outline the simple ways each and every man can look after their own health and support the wider Movember cause. Advice ranges from having conversations about these important topics with friends, to contacting your doctor for over-50 PSA tests, and regularly checking yourself for any abnormalities.

“Changing the face of men’s health is simpler than you think,” the brand’s website states, “The solution is right under your nose.”